A year-old in the capital says she has been going to the gym twice a week for two years. Artboard Created with Sketch. Shopping malls have corners dedicated to a wide variety of health supplements, and it appears health consciousness may be more than just a passing trend. It is hard to pin down what is behind the obsession with the muscle-man look. Others put it down to the growing numbers of foreign companies setting up gyms in the city's business and commercial districts. Your full access to the Nikkei Asian Review has expired You need a subscription to: Read all stories with unlimited access Use our mobile and tablet apps See all offers. The Philippine unit now earns roughly a third of its total revenues from corporate contracts.
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A lot of popular culture in the Philippines has a distinct American influence, visible in music, TV, films, and perhaps people's idea of the perfect body.
Asian muscle men on the black background.
Bodybuilding has become an immensely popular sport in the Philippines and the country boasts a number of international competition winners. Get trusted insights from experts within Asia itself. A lot of popular culture in the Philippines has a distinct American influence, visible in music, TV, films, and perhaps people's idea of the perfect body.